Honestly, I don't know. But a friend who has already self-published, and who has generated a small income from it, has recommended I read this book before I jump into Lulu.
The book is "Aiming at Amazon" by Aaron Shephard (here is his blog). It could be a revelation. It might be rubbish. I don't know. When I can buy it, I will come back to it here.
I plan to buy it with my first pay cheque from a new job. New job involves writing, lots of it, and in a fun way, not in a this-is-like-a-battery-farm-for-journalists way, which is what many of us experience. Self-publishing will be slightly delayed as a result - but bankruptcy will be avoided.
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